Mother Being reaches an average of 1.5 million women and girls daily on their social media platforms, so it is no wonder their work has made waves in the region. Nour’s impact has been highlighted by top global news outlets such as the New York Times, WOMENA, Vogue, and BBC. Nour and her team are not slowing down; they are now scaling out, replicating their successful model to reach even more women in the MENA region and beyond to catalyze and sustain the body literacy movement.
With hundreds of thousands of dedicated followers on its Instagram page, Mother Being is positioning itself to be the biggest FemTech (feminist technology) company in the MENA region. Their new platform will allow a myriad of educational services that comprise an entire community featuring different “chat rooms” based on topics of fertility, sex, birth, periods, motherhood, and more. This platform will also house on-demand paid and free courses. Think “Masterclass,” but for all things pertaining to womanhood—in Arabic.
As a testament to the impact Nour has had on Egyptian women, she and her husband cannot even go out to eat without encountering a line of starstruck young girls who gush that her page changed their life. The first time it happened, Nour remembers her husband’s reflection: “You are being treated as a celebrity because you are a damn good and influential teacher. They love you not because you are an actress or singer, but because you are giving so many girls the opportunity to ask questions, understand their bodies, and have a happier life. You know you are shifting something and creating a change when girls are lining up to see you.”
Nour and her team are spearheading a sea-change in how women view their bodies and the power that comes with this knowledge. When asked about her proudest achievement, Nour said, “I am most proud of the impact of my classes on women who attend. I love seeing their reflections and reactions to the courses. I cannot even wrap my head around or fully grasp the impact, it’s huge.”
As Nour posted two years ago, knowledge is power. At the rate at which Mother Being is growing, more and more Egyptian women can have it all.