Tracey Chambers: Empowering Women Through Entrepreneurship

Tracey Chambers, CEO & Co-Founder of TCB
South Africa
Sector: Business & Social Enterprise, Microenterprise, Children & Youth Early childhood development, Poverty alleviation
Scaling type: Scaling deep, Scaling out
Ashoka Fellow since 2018


Tracey Chambers was a highly successful corporate executive in South Africa, working at Woolworths in a high-powered finance role. Yet, despite her professional success, she found herself unfulfilled, questioning the purpose of her work. A journey of self-reflection led her to a radical decision—she left her corporate career in search of a deeper purpose. This journey ultimately led her to co-found Taking Care of Business (TCB), an initiative dedicated to empowering unemployed women through entrepreneurship.

With a mission to break the cycle of poverty and dependency, Tracey and her co-founder, Tracey Gilmore, designed a programme that equips women with the mindset, skills, and resources to become self-sufficient. At the core of their work is a commitment to scaling deeply, ensuring women gain not only financial independence but also the confidence and agency to change their own lives. As Tracey put it, “We set out to help unemployed mothers, and for us, that is still the perfect profile of an individual to support.”

South Africa has long grappled with high unemployment rates, particularly among women from disadvantaged backgrounds. Many of these women face systemic barriers, including a lack of education, limited job opportunities, and deeply ingrained social norms that discourage self-employment.

Historically, entrepreneurship was not widely seen as a viable career path for women in South Africa. During apartheid, Black South Africans were systematically excluded from business ownership, and those legacies persist today. Women, in particular, often face an internalised belief that they are not capable of running businesses.

Retailers also struggle with an excess of unsold merchandise. Previously, surplus stock was either discarded or donated inefficiently, leading to wasted resources that could otherwise serve a meaningful purpose.

Taking Care of Business (formerly The Clothing Bank) was founded in 2010 to provide an innovative solution to these intersecting challenges. The initiative collects excess merchandise from South Africa’s largest retailers—including Woolworths, The Foshini Group, and others—and provides it to unemployed women who are trained to become micro-entrepreneurs.

Tracey and her team focus on a holistic approach to empowerment, offering not just business training but also life skills, financial literacy, and personal development. The goal is not just to give women a business but to transform their mindset so they believe in their own ability to succeed. Tracey explained, “We realised early on that just providing resources wasn’t enough. Many of the women lacked confidence, and we had to work on transforming their belief systems first.”

Scaling Deep: Transforming Lives from the Inside Out

One of the key insights Tracey and her team discovered early on was that providing resources alone wasn’t enough. Many of the women lacked the confidence to see themselves as business owners.

TCB introduced a three-pronged approach: heart, head, and hands:

Heart: Shifting mindsets and breaking negative self-beliefs that hold women back from achieving independence. Head: Teaching the necessary business skills, including financial management, inventory control, and customer service. Hands: Providing real-world experience through selling products in their communities.

Women stay in the programme for two years, during which they receive mentorship, peer support, and business training. The impact is profound: women who once doubted their capabilities begin to thrive, providing for their families and inspiring others around them.

Scaling Out: Expanding Impact Nationwide

TCB started with a single location but has since expanded to five branches across South Africa, training over 1,000 women annually. Over time, their model has grown to include:

The Repair Programme (formerly The Appliance Bank) – A similar initiative helping men repair and sell returned or damaged home appliances. Early Childhood Development (Grow ECD) Centres – Supporting women who run informal daycare services to formalise and expand their businesses.

TCB’s success has inspired similar models in other parts of the country, and its emphasis on self-employment is gradually shifting cultural perceptions around women’s financial independence.

Over the past decade, TCB has:

Trained over 10,000 women, many of whom have gone on to establish successful businesses. Facilitated the reuse of over 2 million items annually, creating both economic and environmental benefits. Increased household incomes significantly, with most women going from unemployment to earning stable, livable incomes. Strengthened communities by fostering a culture of self-reliance and mentorship among women.

One particularly powerful success story is that of a woman who overcame alcoholism and deep self-doubt to become a thriving entrepreneur. The moment she was accepted into the programme, she vowed to change her life, becoming a respected businesswoman and a pillar of support for her children. Reflecting on the transformation she has witnessed, Tracey shared, “It’s amazing how many of these women, once financially dependent, reclaim their power within relationships and their communities.”

TCB’s impact extends far beyond individual success stories. By changing mindsets, the initiative is cultivating a new generation of self-reliant women who are role models for their families and communities.

For Tracey, success is not just about numbers—it’s about profound transformation. Her goal is not to help a million people superficially, but to help thousands deeply, ensuring that the impact is sustainable across generations.

Looking ahead, TCB continues to evolve, exploring ways to expand its model and influence national policy on entrepreneurship and economic inclusion.

Tracey Chambers’s journey from corporate executive to social entrepreneur is a testament to the power of intentional transformation. By addressing not just financial hardship but also the psychological barriers that keep women trapped in poverty, TCB is proving that true empowerment begins within.